Lighting Up the Elvis Evolution: Creating Immersive Signage for a Legendary Experience
In the heart of London, a new immersive exhibition is capturing the spirit of a musical icon—Elvis Presley. The Elvis Evolution experience, a spectacular multi-sensory journey through the life of the King, blends cutting-edge technology with vintage Americana. At Solas Signs, we were honoured to play a central role in the creation of key signage features that contribute to the look, feel, and atmosphere of the exhibition.
Our work on this project began months before the public opening, in collaboration with the talented team at Stage One Creative Services. This was no ordinary signage install—it was a layered, large-scale project demanding both technical expertise and creative precision. Our team travelled across the UK multiple times, working on both off-site fabrication and final installation in London.
A Collaborative Build: Planning, Prototyping, and Precision
The Elvis Evolution signage package was engineered for maximum visual impact while ensuring seamless integration into the exhibition’s immersive environment. One of the key milestones in the project was a dry-fit session held in May at Stage One’s York facility. There, we carried out a full-scale test installation of several of our custom-built pieces.
Among the most significant was a 20-metre wraparound illuminated opal screen. Mounted on a suspended ticket booth, this centrepiece required meticulous planning to achieve its crisp form and uniform glow. Constructed off-site, it was designed with precision fabrication and lighting consistency in mind—ensuring it would look just as impressive once reassembled on location.
Also featured during the dry-fit was a multi-layered 3D metal-cut sign designed to sit above the exhibition’s main bar. This piece combined a bold structure with fine detailing, engineered to be both striking and in line with the overall visual language of the space.
Site Install: From Vision to Reality in London
After months of design and fabrication, we made our way to London during one of the hottest weeks of the year. On site, the Solas Signs team delivered a series of large-scale signage installations that anchored the key zones within the experience.
A standout feature was the signage for Bob’s Burbank Diner—a striking triple-elevation fascia installation. Designed to evoke the golden age of American diners, this piece gave the entrance area a bold, vintage-inspired finish. The retro styling, crisp lettering, and illuminated surfaces made it a key visual anchor in the visitor journey.
Just as impactful was the entrance signage, where visitors are greeted by a showstopping wraparound illuminated header. Inspired by 1970s Vegas-style marquees, this piece combined permanent and movable lettering for maximum flexibility and dynamic effect. The frame, glowing in red LED strips, gave a convincing nod to classic neon while delivering the practical benefits of modern lighting.
This signage installation was designed to make an unforgettable first impression. Visible from multiple angles, it draws people into the space and sets the tone for the experience to follow—vibrant, nostalgic, and larger-than-life.
Signage That Sets the Stage
In an exhibition of this scale and ambition, signage becomes more than wayfinding or decoration—it becomes part of the narrative. Every illuminated panel, 3D cut letter, and glowing header contributes to storytelling, helping visitors step into a world built around the life and legacy of Elvis.
What makes our work at Solas Signs stand out in projects like this is our ability to design signage that not only looks great but also functions within complex environments. Whether it’s curved opal screens mounted on unconventional structures or signage that must be both mobile and robust, we bring together craftsmanship, technical knowledge, and creative vision to deliver solutions that elevate every space.
What We Offer: From Concept to Completion
The Elvis Evolution project demonstrates the kind of full-package service Solas Signs offers:
Collaborative Design and Prototyping – Working closely with design teams to realise bold creative ideas through physical signage.
Custom Fabrication – Producing high-quality, tailor-made signage with advanced materials and lighting technologies.
Site Coordination and Installation – Delivering seamless installation even on high-pressure, large-scale projects.
Versatile Solutions – Designing signage that works with evolving layouts, branding needs, and site requirements.
If you're developing an immersive event, hospitality experience, or branded space, signage should never be an afterthought. It's one of the first and most lasting impressions your audience will have—and we’re here to help make it unforgettable.
To learn more about how we can support your next big idea, get in touch today.
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